Chapter 1105
In fact, most of these home buyers are speculators, just need households are basically not, the price of housing fell speculators blood loss ah, this is a matter of vital interests of the issue.
The reasoning is the same, as soon as Cheng Ze heard it, he immediately said solemnly: "This matter really needs to be given high priority, the public relations department and the legal department should be prepared to formulate a detailed and effective response plan to ensure that this kind of thing happens after the fastest speed to solve."
"Understood!" The heads of the PR and Legal Departments both nodded their heads.
Cheng Ze looked around at the group of executives, he could see that everyone was puzzled and disapproved of the pricing of 2.0, but it was understandable, after all, on the surface it looked like less money and trouble, wasn't it just a case of having nothing to do?
It was because the 2.0 was to be sold at a reduced price that MS chose to stop selling it, even though it still had a significant amount of stock, which was unbelievable.
The audience was speechless for a while, and Cheng Ze smiled and said, "Asses determine heads, gentlemen, what you see is just the problem of a product, the problem of profit, the problem of the domestic market, the problem of consumer disputes."
"But the chairman can't see it that way, he's looking at it from a higher perspective, looking at the world rather than the domestic market, outside the Future Technology Group, rather than limiting it to one product, one subsidiary company."
"The chairman and I also talked about this issue at the beginning, just focusing on the domestic market is not going to work, you can all see the negative impact of pricing 2.0 like this, can't the chairman see it?"
The executives at the meeting were dumbfounded, yes, there was no way the chairman could not see that, so there must be a reason for doing so.
Faced with puzzled eyes, Cheng Ze said with emotion: "PHC2.0 is not just an ordinary electric product, but behind 2.0 is a challenge to the North American domination of the world's semiconductor industry, you also underestimate the power of the CSAC system led by the chairman. is a heavy punch that we have struck in a battle for high-tech dominance."
"The stakes involved are so high, the implications so far-reaching and the issues so complex that they are far beyond what we can all imagine."
"Is this point that you are worrying about a problem that the chairman is considering with him?"
Saying that, Cheng Ze looked at the retail and legal department principals and added: "It's a big problem in your retail, marketing, legal and PR departments, but it's not even worth mentioning compared to the issues the chairman weighs."
"So you sit in this position with a multi-million dollar annual salary and a high benefits package and can't even solve this problem what makes you get this package?"
The few executives who had just complained were quite embarrassed that Cheng Ze was not only the senior vice president of retail at Future Technology, but also one of the nine powerful vice presidents of the Future Technology Group.
Although privately people tease him about being a clothes seller, but it is also a good-natured teasing, the old Cheng also helplessly and frankly accept this black history, but his prestige is also needless to say, he reached this position is proven with real ability and performance, everyone is convinced.
Several whining and complaining managers are guaranteed to have a problem to solve, solve the failure to take responsibility, Cheng Ze is a strong executive in charge, the decisiveness of his subordinates to make him very satisfied, pick up: "Another problem is nearly 2 million sets of last generation products to inventory, how a solution, all say, do not seek to earn how much money, only seek this backlog of inventory to recover the capital. "
Do not look at the inventory of only about 2 million sets, this batch of goods is worth a hundred billion, the total profit of PHC hardware sales alone, but also only 100 billion.
This batch of goods if you can not deal with is equal to the total profit of nearly 28 million sets of MS sold directly to offset, that is to say, for nothing, even the offline retail shops hit the build into the calculation is still a loss of more than 2 billion dollars.
The sales manager laughed: "That's easy, let the foreign black market eat it up, not to mention 2 million sets, I think 5 million sets can be digested for you."
"The black market?" The crowd looked at him in amazement, when did MS go into the black market? And it could eat up so much?
After the surprise, the crowd all looked at the sales manager with questioning eyes, obviously very skeptical of his comments, the latter said calmly, "You may not know this, but I've been following the latest market of MS traded in the black market around the world."
"Ever since the overseas business went dormant, it has appeared on the black market abroad on a massive scale and prices have skyrocketed, and guess how high PHC prices have speculated on the black market over in Europe and America?"
A group of executives in the meeting room were excited and couldn't help but smile, it's true that no one in the world can escape the law of true incense, when the yellow cake incident, Europe and the United States over the various human rights organisations paraded in protest, told Future Technology Group to get out, various threats to boycott Future Technology.
Now that Future Technology's foreign operations have gone dormant, MS has become popular on the black market.
This fully illustrates the point that excellent products and unique, there is no fear that no one will not like, Europe and the United States are basically developed countries, it is not surprising.
The black market was born out of the absence of official supply channels.
"What are the black market prices in Europe and America?"
Hearing a colleague's curious question, the sales manager himself couldn't help but wear an expression of amazement: "To name a few typical ones, the black market price in North America has been speculated to US$10,800 a set, while the black market price in Luxembourg, Europe has been speculated to a heartbreaking €11,600 a set, and the supply is not enough to meet the demand."
Everyone not in the room was dumbfounded at these words, 11,600 euros, 10,800 dollars, which when converted at the real time exchange rate would be 90,000 yuan for the former and 75,000 yuan for the latter.
"That underground suppliers abroad supplying the black market have been bloodied to the hilt, the foreign media are reporting on it, only the news is marginalised, it's our future technology that has been the focus of global news these past few months, but there are statistics."
"Since our overseas business went into hibernation as of the announcement of product discontinuation, 2.45 million NS have flowed into the hands of consumers in overseas countries, that is, through the black market, creating an average market of $28 billion and profits have been over $10 billion." At the end of the sentence, the sales manager couldn't help but smack his lips.
"My goodness ......" one executive was simply stunned at the sound of the ten billion profit, and the expressions of the others were quite wonderful.
Chapter 1106
"Their channel of purchase ......" said another executive in shock.
The head of sales replied directly, "Don't get me wrong, we don't provide them with special incoming channels, they're all bought from our domestic offline shops, let's call them watered down goods purchased on behalf of others, there's been a boom in buying on behalf of others over in North America, even with customs duties deducted."
"But also can not help but the profit is big, some of the proxy figure has even formed a large-scale industry, as for how they pounded the goods into other regional markets, which I have not further in-depth tracking investigation."
"Old Yu, how come you didn't tell me about this earlier?" Even Cheng Ze was a little unsettled.
"I only put the materials together yesterday and was just about to report to you."
The marketing manager explained, but still couldn't help but burst out with emotion, "It's so heartless, 2.45 million sets and a profit of ten billion dollars, our group company's total profit last year was only over a hundred billion dollars."
In fact, everyone wanted to burst into foul language, but also felt red in the eyes, the black market MS can actually generate 58% of the profit, while the official MS sold by the future technology company profit is only 7 ~ 8% range.
True to the famous quote from capitalism, if there is a 10% profit, it is guaranteed to be used everywhere.
With 20% profit, it is active.
With 50% profit, it is desperate.
With 100% profit, it dares to trample on all earthly laws.
With 300% profit, it dares to commit any crime, even the risk of hanging.
Cheng Ze's mind was moved, and a very disgusting ploy for Europeans and Americans suddenly occurred to him.
At this moment the head of the retail department said, "Old Yu, do you mean you want to sell this inventory of nearly 2 million sets to black market traders?"
At this, Manager Yu said righteously: rip ...... which comes from the black market, words do not talk nonsense, people are bringing cash to our place to spend, at best, on behalf of the purchase of the well, consumption is just big, can only show that the middle-class consumers in Europe and the United States are really very favorable to our products."
"I believe the hell out of you, you're a really bad guy."
"Hahahaha!"
"Yeah, it's watered down at best, but they can't get past their local regional tariffs, or buy it for their own use or whatever, that's got nothing to do with us."
As the crowd bantered, one of the female executives in attendance was still concerned and said, "Will this pose a risk? Will it have a negative impact on my company's reputation in particular?"
Manager Yu affirmed: "Risk of course, and a lot, but that is all their risk, note that we are in the domestic sales, which means that the money earned is not foreign exchange, domestic sales, those who buy so much for what I future technology has no right to interfere, they can get to all over Europe and the United States, and we have a relationship?"
So it is so to say. I can only say that the profit is too big, 58% of the horrible profit is enough to make them desperate, who let the European and American consumers are willing to buy even 90,000 yuan a set?
The customer's needs are the pursuit of the business, as long as the customer has the desire to appeal, there are naturally some godly people to meet you and make a fortune from you.
"But 2.0 is coming out soon and it's cheaper, so people aren't stupid." So said one executive.
"Oh ......"
Cheng Ze laughed: "The most upstream source of goods is pinched in my hands, isn't their means of buying goods straightforward and crude to buy retail from offline shops?
No need to bother much brain, we just need to attach some restrictions to the retail, 2.0 must have my ID card to buy, good products are not afraid of no sales, for the domestic end consumer adding an ID card condition has little impact and can be ignored, but it can combat those black market dealers."
"Although they are able to obtain it through other means, at least it affects the speed of their big purchase, and then engage in hunger marketing to limit the shipment of 2.0, then they will have even less, while taking those 2 million sets of products to the flagship shop to continue selling them without restrictions."
The crowd all nodded in agreement, indeed it did not require much brain, so that those people would have to retreat to turn their attention to MS, the key is to be able to make the business so big.
The other side is not stupid, see the coastline sales channel to engage in such a restriction is the same as the yang plan, is the same as saying, you first help me to clear this batch of goods, then I will lift the 2.0 restrictions.
As long as there is a demand in the market, they, the businessmen, don't mind eating up this batch of goods.
The company's overseas business went dormant, the huge developed markets in Europe and America have no official sales channels or other distribution channels, but consumers welcome it, that's how the black market makes money ah.
The size of the market demand is there, God knows if the dormancy period will end, future technology such a multinational giant can not really just give up on the international market, in other words pounding MS such a profitable business can not do for long.
If we miss this window, we won't have a chance, and if Future Technologies returns in the future, it will mean the end of this profitable business.
With so much at stake, there are people who are willing to take risks.
The backlog of nearly 2 million sets of MS must be disposed of, worth hundreds of billions of dollars, and the coastline cannot afford not to do so.
Just as Cheng Ze was having a meeting with the management.
Gyeonggi-do, Seoul.
Samsung's head honcho Lee Jae-young, who was enjoying lunch, had no time to eat, as a series of news just a short while ago had left him with a gloomy face.
At this moment, seven or eight senior executives of the Samsung Group were standing quietly in the house, all summoned to Lee's home on an emergency basis, and all of them did not dare to breathe a word because they saw that the president was on the verge of an outburst, and no one dared to touch his bad luck first.
"That is to say, the upstream suppliers of PHC2.0 have all been banned by the local semiconductor companies in China?" Li Zairong finally calmed down his anger and said as gently as he could.