Speaking of this, Ye Chen added: "Old Chen, don't many people want to draw a line in the sand with Buckingham Palace now? Then when the time comes, you should announce to the public that all those who come to the auction must stay at Buckingham Palace before they can enter!"
"At that time, the room rate of your Buckingham Palace can be directly doubled a hundred times from the original price! What used to be a thousand a night will become a hundred thousand a night, what used to be ten thousand a night will become a million a night! Don't they all want to hide away from Buckingham Palace? Let's show them how the top tycoons grab a room at Buckingham Palace!"
Hearing this, Richard Chan said excitedly, "That's really great! Two or three days will be enough to do a year's turnover ......"
Ye Chen laughed: "I hope we can make a huge boost to the soft power of Jinling through this auction!"
"There's nothing unique about Silicon Valley in the United States, isn't it because there are more internet companies that it's gradually becoming famous worldwide?"
"Las Vegas was originally a desert, but after the gaming industry rose, it also became a globally famous gambling city in a very short period of time."
"This proves that if a city wants to develop, it doesn't necessarily need a unique geographical location and natural resources, as long as it can choose the right area and put out its soft power in that area, it will definitely be able to develop."
Speaking of this, Ye Chen said arrogantly, "I dare not say that I can make Jinling a top prosperous metropolis, but I can definitely make it a long-life capital that the world's top tycoons will flock to! At that time, I believe that Jinling's economic development will also see a huge take-off!"
......
In order to promote the plan of the auction as soon as possible, Ye Chen called Song Wanting and told her about the idea of the auction.
Song Wanting was extraordinarily excited after hearing it, as she knew very well that it would be a very good promotion for the Song family's Jiqing Hall, too.
Nowadays, there are many companies doing auctions of antique paintings and calligraphy collectibles, but not many of them are able to make an impact. Christie's and Sotheby's are globally famous as long as they have strong connections and influence in the upstream and downstream.
Upstream, that is, the source of antique paintings and calligraphy, many good things are now in the hands of individual collectors, and if they want to put part of their collections up for auction to realise, the first place they think of is these two big auction houses, so the so-called sources of these two big auction houses are countless times better than the general auction houses.
As for the downstream, they are the wealthy people who are willing to pay a lot of money to bid for their collections from the auction houses, and in general, they only choose auction houses that are well known, secure and have good items.
Therefore, big auction houses like Christie's and Sotheby's are able to satisfy both upstream and downstream demand for their products, so they are able to form a strong business closed loop. The more people trust them and give them good things to auction, the more those buyers are willing to choose them.
Over time, it is almost impossible for other brands to compete with them.
The Song family handles a lot of collectibles every year, but because they don't have a strong influence, neither the purchase price nor the sale price is optimal, and very often they can't collect good things even with their money.
This time, Ye Chen was willing to bring Jiqing Hall along to organise the auction, and that would be a very big boost to Jiqing Hall's brand influence.
Perhaps after one or two auctions, Jiqingtang's influence could be on par with Christie's and Sotheby's.
So not only did Song Wanting agree without hesitation, she also promised Ye Chen that she would bring out the best of Jiqingtang's collection to help Ye Chen put on a show for this auction!