In order to cooperate with Ye Chen, Nanae Ito also personally stepped in and set up a joint venture with Su Zhiyu. Ye Chen then borrowed a word from each of their surnames and gave the company the name Isu Shipping.
This joint venture company was ostensibly a joint venture between the Ito family and Su Zhiyu, with the Ito family holding 51% of the shares. Su Zhiyu held 49%, but in reality, the 51% stake held by the Ito family was being held on behalf of Ye Chen.
The Su family's ocean shipping group had previously been sanctioned and had all its business qualifications revoked.
However, as the Ito family is a foreign-owned company and has perfect qualification documents, the nature of Isuzu Shipping, this time, has also become a foreign-led joint venture. All previous sanctions were bypassed for the Su family.
As He Zhiqiu has more experience in business management than Su Zhiyu, and her father, He Yuanjiang, is behind the decision, He Zhiqiu is the CEO of Isu Shipping.
Su Zhiyu, on the other hand, is the COO, or Chief Operating Officer, of Isu Lines. He and He Zhiqiu work together to manage the company.
Although Ye Chen is the controlling shareholder of the company, he still intends to be a hands-off person and does not interfere with the company's operations under normal circumstances.
As the Ito family is currently the number one family in Japan, and Su Zhiyu is also the granddaughter of the Su family, the number one family in China, and was previously the subject of much national attention because of what happened to her, the news of her taking out the Su family's shipping group to work with the Ito family this time immediately hit the front page of all the major news media as soon as it was released.
He Zhiqiu felt that this was a good opportunity to take advantage of the opportunity to launch a wave of free advertising, so she took the initiative to approach Ye Chen and planned to pick a good day. He took the initiative to approach Ye Chen, planning to pick a good day to hold a press conference to officially announce the establishment of the Isuzu Shipping Line, so as to make a name for itself first.
Ye Chen naturally had no problem with this, so He Zhiqiu discussed with Su Zhiyu and decided to strike while the iron was hot and hold the press conference as soon as possible.
It so happened that Nanaiko Ito had not left yet, so the women sat down to discuss the matter. So, after the women sat down and discussed the matter, they decided to let Nana Ito and Su Zhiyao take the lead and organise a huge launch event at the Buckingham Palace Hotel.
Many domestic and international media were invited to the launch event, and Ye Chen, as the hidden boss, was asked by the women to be there to support the event.
So, on the day of the launch, Ye Chen arrived at Buckingham Palace early to prepare for today's press conference.
For this conference, Richard Chen had specially redecorated the banquet hall of Buckingham Palace, with enough space to accommodate several hundred journalists and guests.
Apart from media reporters, many prominent figures in Jinling were also invited to the venue.
When Ye Chen arrived at Buckingham Palace, it was not yet time for the journalists and guests to enter. Richard Chen came to the main entrance to greet him, and after handing Ye Chen's car to the parking attendant, he said to Ye Chen, "Young Master, Miss Ito, Miss Su, Miss Song and Miss He are all in the VIP lounge, shall I take you there now?"
Ye Chen nodded and said, "Take me there."
Chen Zekai hurriedly led the way, whispering to Ye Chen as he walked, "Young master, butler Tang called me just now. He wanted me to confirm with you the time of your arrival in Yanjing."
Ye Chen then said, "The Qingming Festival is on the 5th of April, so wouldn't I just arrive in Yanjing on the 4th of April?"
Chen Zekai was busy saying, "Butler Tang was afraid that you would only be willing to leave on the 4th, he said that the ancestor worship ceremony would be early in the morning on the 5th of April, and such a big ancestor worship ceremony. Usually you have to confirm all the ancestral rituals two or three days in advance, and then a family meeting will have to be held, and you will also have to attend then."
Ye Chen thought about it and said, "Just let them set the ceremony. I'll stay out of it and book how I should come when the time comes."
Richard Chen explained, "Young Master, Steward Tang knows that you don't really want to go there early, but he still asked me to convey to you that he hopes you can come to Yanjing on the 3rd of April, and that you don't have to attend the previous family meetings, but the 4th of April is the last meeting before the Ancestral Ceremony, so you'd better be there, there are a lot of particularly tedious rituals and processes involved, and if we don't communicate well in advance, we're afraid that things will go wrong then."
Ye Chen hesitated for a moment, nodded and said, "OK, then I'll go there on April 3!"